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ECNU Scientific Reports

East China Normal University Scientific Reports-Vol.5《Review Comment Analysis For E-commerce》

Review Comment Analysis For E-commerce

 电子商务评估分析 

 Zhang Rong 

丛书名East China Normal University Scientific Reports

中图分类号:TP3

语种:ENG

出版信息:World Scientific Publishing Company 2016 173

EISBN9789813100060

PISBN-P9789813100046 

内容简介

This book presents the recent achievements on the processing of representative user generated content (UGC) on E-commerce websites. This large size of UGC is valuable information for data mining to help customer/object profiling. It provides a comprehensive overview on the concept of customer credibility, object-oriented review summarization technology and content-based collaborative filtering algorithm. It covers a feedback mechanism which is designed to discover customer credibility, which is used to define the professional degree of review content; product-oriented review summarization for restaurants or trip arrangements, and introduced content-based collaborative filtering for product recommendation. 

主题词

Computer Sciencedatabasesinformation Sciences