Time-aware Conversion Prediction For E-commerce

 电子商务的时间感知转换预测 

 Wang Xiaoling

丛书名：East China Normal University Scientific Reports

中图分类号：TP3

语种：ENG

出版信息：World Scientific Publishing Company 2018 154页

EISBN：9789813224728

PISBN-P：9789813224704 

内容简介

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem — what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence. 

主题词

computer sciencedatabasesinformation sciences